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Archive for June 2010

Why are Birthdays So Important?

Posted by: Barbara Duran on: 06/29/2010

Are you happy when it’s your birthday?  Why do we celebrate Birthdays and why is it so important to us? Birthdays are celebrated everyday and everywhere. From China to North America, birthdays are milestones that are celebrated in everyone’s life. While the festivities are different, the events and reasons to celebrate them are the same across [...]

7 Reasons to send Handwritten Direct Mail Campaigns

Posted by: Barbara Duran on: 06/22/2010

When was the last time you received a hand addressed envelope?   Whether you receive a hand addressed envelope, a handwritten card or a letter with handwriting inside, genuine handwriting is a rare and precious find in most mail boxes, which makes it a wildly effective marketing tool.  There is a lot of marketing noise out [...]

The Essentials of Greeting Cards for your Business

Posted by: Barbara Duran on: 06/06/2010

Marketing a small business is not limited to newspaper ads, TV and radio commercials or yellow pages anymore. You now have various options that you wouldn’t have thought possible several years ago. Using greeting cards to market a business is common nowadays. These printed cards are proven effective in securing business relationship as well as generate sales. [...]

Developing Quality Marketing Materials on a Budget (pt. 2)

Posted by: Barbara Duran on: 06/01/2010

Have A Materials Strategy Now you have done all the homework it’s time to consider which advertising channel, or medium, is best for your type of business or for the particular promotion you have in mind. For example, classified ads fuel some businesses while others use flyer distribution effectively. For restaurants, local newspaper ads are [...]


 

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