Posted by: Barbara Duran on: 05/26/2010
The most important ingredient in a successful direct mail campaign is repetition. If your audience sees your message enough times, they will begin to remember you and associate you with the business you’re in. But there’s another reason repetition is important: most direct mail pieces end up in the garbage before they’re even looked at. [...]
Posted by: Barbara Duran on: 04/14/2010
You want customer loyalty in your business. You want repeat business, yes? How about making your customers into valued friends? Showing concern and empathy for their situation? The more your able to treat your customers as friends, the more business they will want to do with you. You’ll watch your profits soar. Let’s go through [...]
Posted by: Barbara Duran on: 04/05/2010
Anytime you have friends that are sick at home or in the hospital, you can make them feel better by sending them a get well greeting card. By sending get well greeting cards you can let your friends & family know that you are thinking about them during their time of illness. If you’ve ever [...]
Posted by: Barbara Duran on: 09/01/2009
A recent national survey of small business owners has found that the majority plan to continue the annual tradition of sending holiday cards and corporate gifts to their clients, customers and business associates this holiday season. Staying connected and building strong business relationships is key to survival in these uncertain times and sending greeting cards [...]
Posted by: Barbara Duran on: 08/17/2009
The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls. By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to [...]
Posted by: Barbara Duran on: 08/10/2009
Nine out of 10 Americans look forward to receiving personal letters and greeting cards. Adding a personal touch to your greeting cards can make them even more special to the receiver. Here are some tips for personalizing greeting cards: Write the person’s name or nickname on the inside of the card. Personalizing the card reminds [...]
Posted by: Barbara Duran on: 08/08/2009
Small business owners often feel frustrated with their marketing budget and marketing plan. They often compare themselves to much larger organizations that have much larger budgets to work with. However, when it comes to marketing, small business owners have one huge advantage over the big guys. Small business owners can try new things immediately, measure [...]
Posted by: Barbara Duran on: 05/18/2009
There are many types of businesses that can benefit from using Greeting Cards to strengthen their relationships with their customers. All businesses should be benefiting from repeat customers. And now there’s no better way to remind your past customers that you are still there for them than by sending them a greeting card on a regular basis. If your business [...]