Archive for the ‘relationship marketing’ Category
7 Reasons to send Handwritten Direct Mail Campaigns
Posted by: Barbara Duran on: 06/22/2010
When was the last time you received a hand addressed envelope? Whether you receive a hand addressed envelope, a handwritten card or a letter with handwriting inside, genuine handwriting is a rare and precious find in most mail boxes, which makes it a wildly effective marketing tool. There is a lot of marketing noise out [...]
The Essentials of Greeting Cards for your Business
Posted by: Barbara Duran on: 06/06/2010
Marketing a small business is not limited to newspaper ads, TV and radio commercials or yellow pages anymore. You now have various options that you wouldn’t have thought possible several years ago. Using greeting cards to market a business is common nowadays. These printed cards are proven effective in securing business relationship as well as generate sales. [...]
Developing Quality Marketing Materials on a Budget (pt. 2)
Posted by: Barbara Duran on: 06/01/2010
Have A Materials Strategy Now you have done all the homework it’s time to consider which advertising channel, or medium, is best for your type of business or for the particular promotion you have in mind. For example, classified ads fuel some businesses while others use flyer distribution effectively. For restaurants, local newspaper ads are [...]
The Best Kept Secret in Direct Mail
Posted by: Barbara Duran on: 05/26/2010
The most important ingredient in a successful direct mail campaign is repetition. If your audience sees your message enough times, they will begin to remember you and associate you with the business you’re in. But there’s another reason repetition is important: most direct mail pieces end up in the garbage before they’re even looked at. [...]
Developing Quality Marketing Materials On A Budget (part 1)
Posted by: Barbara Duran on: 05/24/2010
Businesses are scaling back on marketing due to our difficult and uncertain economic times. But smart business owners continue to market. They know they can gain market share and strengthen customer loyalty while their competitors are withdrawing into themselves. The challenge in tough times is to continue marketing effectively, but at a lower cost. This does not mean simply going [...]
Building a Positive Client Relationship
Posted by: Barbara Duran on: 05/03/2010
Building a positive client relationship is the key to securing a loyal long-term customer base, which is a boon for any kind of business from the sales perspective. Marketing and advertising strategies that have a temporary effect on sales might increase spot sales of a certain product or service, but in order to keep those [...]
Corporate Greeting Cards a Must to Grow your Business!
Posted by: Barbara Duran on: 04/15/2010
In the business world, corporate greeting cards play a multi-faceted role. Their primary role, of course, is to extend the company’s greetings to the recipient. They can be used for announcing business expansion, showing appreciation for long-term relationships or simply to mark a birthday. They are also used as a subtle means of promoting yourself [...]
10 EZ Ways to Keep your Customers Coming Back
Posted by: Barbara Duran on: 04/14/2010
You want customer loyalty in your business. You want repeat business, yes? How about making your customers into valued friends? Showing concern and empathy for their situation? The more your able to treat your customers as friends, the more business they will want to do with you. You’ll watch your profits soar. Let’s go through [...]
It’s All in the Details
Posted by: Barbara Duran on: 04/05/2010
Walt Disney once said, “There’s no magic to magic, it’s all in the details.” How right he was. He understood what it took to create the magic – hundreds of small, seemingly insignificant details repeated perfectly day in and day out to build a “Fantasy world” experience – a world that had never before existed. [...]
