Posted by: Barbara Duran on: 05/24/2010
Businesses are scaling back on marketing due to our difficult and uncertain economic times. But smart business owners continue to market. They know they can gain market share and strengthen customer loyalty while their competitors are withdrawing into themselves. The challenge in tough times is to continue marketing effectively, but at a lower cost. This does not mean simply going [...]
Posted by: Barbara Duran on: 05/03/2010
Building a positive client relationship is the key to securing a loyal long-term customer base, which is a boon for any kind of business from the sales perspective. Marketing and advertising strategies that have a temporary effect on sales might increase spot sales of a certain product or service, but in order to keep those [...]
Posted by: Barbara Duran on: 01/16/2010
They say that a good game of golf is essential to doing business. I don’t know about that, but I do know that proper etiquette is. Practicing proper business etiquette takes you (and your business) to the next level of professionalism in the eyes of your business partners, vendors and clients. That’s why learning how [...]
Posted by: Barbara Duran on: 03/11/2009
A federally recognized nationwide celebration that encourages all Americans to reflect on the ways in which women have shaped U.S. history. The passage of Title IX of the 1972 Education Amendments meant no person could be denied the benefits of a federally funded educational program or activity on the basis of gender. In 1977, [...]
Posted by: Barbara Duran on: 03/10/2009
A nationwide initiative coordinated by the Office on Women’s Health (OWH) to raise awareness of the increasing impact of HIV/AIDS on women and girls. It serves as an opportunity for organizations across the country to come together to provide support, encourage discussion, and educate women and girls about prevention, the importance of getting tested, and [...]
Posted by: Barbara Duran on: 01/28/2009
A new worm has been detected which is using Valentine’s Day to spread itself through e-mail greeting cards. Valentine’s Day is usually the most common day for hackers to practice intrusions or the spread of viruses. The Waledac C worm spreads by sending a fake Valentine’s Day gereting card using e-mail. The recipient then clicks [...]
Posted by: Barbara Duran on: 01/24/2009
One of the most frequently asked questions we get is “how do you get people to call you back?” It is arguably one of the most frustrating issues of our business. At Virtual Office Systems we have been answering this question for over 10 years and I must say, our answer has evolved over that [...]
Posted by: Barbara Duran on: 12/05/2008
‘Tis the season… to warn you about online greeting cards. Once a benign way of waving electronically to friends, online greeting cards have become a common ruse. Many spam messages are sent under the guise of online greeting cards, trying to get you to click on malicious links. Although some companies, like Hallmark and Bluemountain, [...]
Posted by: Barbara Duran on: 11/30/2008
A great example of a business model that has changed the way one industry does business is Netflix. Netflix sends out 1.9 million DVD’s per day. In the past, if you wanted to rent a movie, you would get in your car, go down to the nearest Blockbuster, pick the movie, stand in line, etc. Then you would [...]
Posted by: Barbara Duran on: 11/10/2008
I make a pretty decent income giving away free (real) greeting cards to folks like YOU – to send any greeting card you would like to send to someone you care about or to a customer or client. Why? Because I know when you see our new web-based automated greeting card system with more than 13,000 [...]